Saturday, July 25, 2015

The Making of Coca Cola’s First Neon sign For Piccadilly Circus 1954 (7 Pics)

Posted by Fiona at 2:22 AM

Share this

Coca-Cola is more than a brand, it’s the mother of brands and a best prove that the visual identity is the alpha and omega in advertising.

We found some photos that document the designing and building process of the brand’s first neon sign for Piccadilly Circus, in 1954.

Creative Review spoke with Coca-Cola’s archivist Ted Ryan about the making of these iconic neon signs. First lit on July 1, 1954, the neon sign (pictured below) was made by Claude-General Neon Lights Ltd in Wembley, Middlesex and placed in London’s Piccadilly Circus. Ryan explains, the Coca-Cola logo itself was designed by Frank Robinson in 1886 and written in Spencerian script because that was the favored typeface of accounting folk in that era.